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Advertising project reveals students' creativity

Media students have started to learn the skills they would need to make it big in the world of advertising.

Media students have started to learn the skills they would need to make it big in the world of advertising.

A group of Year 9 students has been looking at how advertising impacts on our lives and has tried out some of the techniques advertisers use to create their own brands.

Lead Media Teacher Tim Hawkins said: “We have been looking at advertising and its impact on the 21st century.

“The students have examined globalisation, which involves products that are instantly recognised around the world, and whether countries lose their own cultural identity if they take on the consumer conscious culture of Americanisation.

“They are investigating how to create brands, how advertisers create a need and desire for a product and product awareness.

“The students have also worked on their own advertising ideas and they have really enjoyed the project.

“It is the perfect springboard into Year 10 coursework when the students produce an advertising product.”

One group of students adapted the well-known Ben and Jerry’s ice cream brand into Ben and Julia’s ice-cream.

Group member Julia Olahova said: “I’ve found the project interesting. It’s taught me how to advertise products.”

Fellow group member Morgan McGovern added: “We changed the fonts, styles and pictures of the original advertisement to come up with ours.

“One of the new skills I have learned is how to edit and change photographs properly.”

(Pictured are Julia Olahova, Callum Harris, Ben Hogg and Morgan McGovern with their Ben & Julia’s ice-cream brand)