Overview

Annual wage: £22,992 per annum

Working week: Full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. 37.5 hours a week.

Start date: 4 September 2023

Location: London, Westminster

Apprenticeship level: Digital Marketing Level 3

Further details, training and progression

What will the apprentice be doing?

• Support the delivery of digital marketing campaigns that drive increased acquisition and retention through our customer engagement channels such as email, push notifications and in-app messages.
• Helping both with the build, deployment and reporting of the Product Marketing campaigns. This provides broad exposure to the wider Marketing mix and will include channels such as PPC, SEO, social and in-stream promos.
• Manage regular updates to our existing Product marketing campaigns to ensure that content, imagery and copy is up-to-date and aligned with the content schedule and wider business priorities.
• Create and present analytics reports to help the team understand the performance of the Product Marketing campaigns and identify any new opportunities where campaigns can be improved.
• Work with our research team to run regular user surveys that measure user satisfaction for both All 4 and All 4+, presenting the results back to the team.
• Support the operational running of All 4+, including performance of automated Product Marketing campaigns and set up of campaigns.
• Create regular competitor reviews to identify current trends in the video on demand marketplace.
• Support the wider Growth Team with ad hoc projects and requests

Training:
The formal training provided will consist of workshops, tutorials, webinars, coaching, and, in some cases, residential boot camps. The training is dependent on the qualification your apprenticeship offers and will be explained in detail by the training provider before you officially begin the course. 

Requirements and prospects

Skills and personal qualities:
As part of the application process, you’ll be asked to explain to Channel 4 how you meet the essential criteria listed below. When answering this question, think about examples from your experience so far; this doesn’t need to be professional experience but could be academic, volunteering, or from a part-time job.

Here are some examples, besides the first four criteria of experience, that could demonstrate you have these skills. Please note you do not need to use these examples; they are just here for guidance, and you should draw from your own personal experiences.

• Verbal and written communication skills - Verbal - e.g. experience of dealing with customers or working as part of a team. Written – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing.
• Attention to detail - e.g. Cashing up on tills or proofreading coursework.
• Organisation skills and ability to prioritise tasks - e.g. Planning events whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams.
• An understanding of and a passion for Channel 4's remit
• Computing skills and competence in web technologies, with an interest in HTML code.
• Visual and creative flair to help with copywriting and image selection within our Product Marketing campaigns.
• An interest in subscription businesses and understanding how they operate

Employer and Training Provider details

All 4 is Channel 4’s video-on-demand proposition, home to original and exclusive shows, box sets of iconic series, as well as live and catch up TV from C4’s broadcast channels.

Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, All 4 reaches over 5 million monthly viewers and has more than half of all 16-34s in the UK as registered users.

The All 4 Product team is responsible for creating the best possible user experience on owned-and-operated platforms, one that is both seamless and engaging, and that encourages visitors to become viewers, to view more, and to return more often.

This role sits within the All 4 Growth Team, which is responsible for driving increased viewing on All 4 from our registered users base of 23m users. This includes delivering digital Marketing campaigns which drive new users, developing strategies to retain existing users and upselling them to our premium Product tier All 4+.

Find out more and apply by clicking here.