August 2012

Dear Parents/Carers

I am writing to introduce a new initiative to support and promote further our business specialism.  As CBA continues to offer Business Studies GCSE as early as year nine through to ‘A ‘Level, we recognise that schools and businesses have a lot to offer each other in the world of business whether the business is in the corporate or public sector, sole trader, SME or a multinational.

Encouraging businesses to work with schools provides an opportunity to help develop the workforce of the future. Learning from the world of business not only adds knowledge, but helps keep up to date with the latest innovative ideas, best practise and most importantly brings business to life for our students.

To date, a number of parents have approached CBA with specialist knowledge in marketing, finance and sales etc. I believe this is an area that can be developed further to involve more parents to share their business expertise with our students.

CBA recognise that we have a large number of parents who have business expertise working at middle management and upwards and what better way to inspire our students than from our parent body.

Your involvement may be a one-off visit to support a classroom of no more than 25 student’s project or a planned programme. It can take 30 minutes or an hour of your time focusing on a specific topic e.g. HR, finance, marketing, sales, customer service etc.

If you are interested in sharing your expertise with our students please complete the slip below and return it for my attention: Alexandra Allan, Corby Business Academy Way, Gretton Road, Corby, Northamptonshire NN17 5EB or alternatively rhenderson@corbybusinessacademy.org.

I (Name)…………………………………………………………..(Business Role) …………………………………………….would be delighted to share my expertise with CBA students, please contact me on telephone number to discuss further your requirement.  

I work for …………………………………………………………………….. (company name) in …  (sector) e.g. Retail, Finance, Utility, IT, Telecoms, Manufacturing, Public or Voluntary.  My preferred area of expertise that I feel comfortable talking to students about: (please tick your preferred option)

Starting up or running a business                                                    Production methods/process

Business strategy and planning                                                        Sales and/or Marketing

Finance                                                                                                  Operational management

Business ownership (legal structure)                                             Customer service

Interviews (mock interviews)                                                            Staff motivation

Career development                                                                            Recruitment and selection

Other ……………………………........................................................................................................................................................................................

Additional information ………………….........................................................................................................................................................................  

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